DANVILLE – H&M has launched its first denim products using cellulose from blended textile waste via Circ’s recycling technology.
The two-style men’s collection uses Tencel Limited Edition Lyocell fibres manufactured by Lenzing with 30 per cent Circ pulp derived from textile waste. The garments are available in light and dark washes through H&M’s standard denim assortment rather than as a separate experimental capsule.
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