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LONDON – Luxury brand, Ted Baker, tech specialist, Farfetch, and outdoor brand FW will pilot circular business models as part of a new initiative led by London Waste and Recycling Board (LWARB) and circular economy consultants, QSA Partners. The trio will look at models such as clothes hire, product resale, repair and rental services as part of the Circular Fashion Fast Forward project. Each retailer will explore its own bespoke approach to becoming a more circular business, developing new business models which will be trialled and, if viable, brought to market.

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