LONDON – Nike is the world’s most valuable apparel brand with a brand value of US$32.4bn, while H&M’s brand value has dropped 16 per cent in 12 months to US$15.9bn. Research by Brand Finance also shows Japanese fast fashion brand Uniqlo is the fastest growing apparel brand in the world, up 48 per cent in terms of brand value over 12 months. Nike’s brand value has increased by 16 per cent since last year on the back of healthy sales growth in China, Europe, the Middle East and Africa. Rival Adidas has bitten into some of Nike’s North American market, with brand value rising by 17 per cent to US$16.7bn. Brand value, according to the research, is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
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