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AMSTERDAM – The developers of a new tracing system say they are confident they will soon be able to fully trace organic cotton from the farm right through to the consumer. Pressure for greater transparency and sustainability in the fashion industry is intensifying, with consumers more aware than ever of the ethical and environmental impact of fashion, while governments are beginning to demand accountability from brands and retailers for their supply chains. However, tracing raw material flows through the supply chain has proved hugely challenging, especially those linked to particular standards such as organic cotton.

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