STOCKHOLM – Renewcell has entered an agreement with H&M which will see the fast fashion giant being supplied with 10,000 tonnes of Circulose dissolving pulp annually within five years. Circulose is a branded ‘dissolving pulp’ product made from 100 per cent discarded cotton textiles. The scale of the agreement means H&M will, for the first time, be using Circulose beyond its niche ‘Conscious’ line and in its mainstream collections.
Under the agreement, Renewcell will supply H&M Group with Circulose fibres “recycled from unusable textile waste” at its new recycling plant in Sundsvall, Sweden, ramping up the annual volume over a period of five years., with incremental increases year on year. The material will in theory be used by H&M to replace virgin fibres from wood or cotton in garments. Subject to closing of the ongoing financing for the project, Renewcell plans to start building the new textile recycling plant in 2021 and make first deliveries starting in the first half of 2022.
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