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STOCKHOLM – H&M has launched a new B2B service which offers third parties access to its global supply chain. The service will allow smaller brands to use it and its suppliers on issues such as product development, sourcing, production and logistics. ‘Treadler’ will start with a pilot scheme involving a number of smaller, unnamed brands, and is the first initiative rolled out under new chief executive of H&M, Helena Helmersson. It is being billed as a way to enable smaller businesses to tap into H&M’s “sustainable operations” but critics will rightly point out that H&M’s supply chains – which are heavily dependent on coal-powered operations and non-renewable energy – are anything but sustainable in their present format.

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