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BRISBANE – Australian activewear firm Lorna Jane has been fined AUS$5m for suggesting in its marketing that its clothing eliminated and stopped the spread of Covid-19. The Federal Court in Australia said Lorna Jane had made false and misleading representations to consumers, and engaged in conduct liable to mislead the public, in connection with the promotion and supply of its ‘LJ Shield Activewear’.

Lorna Jane is an Australian-owned company that manufactures and retails women’s activewear, founded by its co-director Lorna Jane Clarkson. It has 108 stores in Australia, as well as a number of international stores, including in the USA and New Zealand.

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