LONDON – The Global Organic Textile Standard (GOTS), European Space Agency (ESA) and AI company Marple have launched a new project that aims to show the potential for remote satellite monitoring of organic cotton cultivation systems. The project will train artificial intelligence (AI) to use ESA satellite data to detect cotton fields across India and automatically classify them according to their cultivation standard. It is claimed the project will integrate standardised yield metrics to enable GOTS to generate realistic estimates of organic cotton yields in specific areas.
The project arrives at a challenging time for organic cotton in India. Rumours within the industry suggest organic cotton fraud is rampant and that certification bodies and other stakeholders within this space are not doing enough to address the issue. Whether remote technology and AI is the solution to (we suspect not) remains to be seen.
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