LONDON – The Advertising Standards Authority (ASA) has released new guidelines around the term “regenerative” for advertisers. The guidance has significant implications for those in the fashion industry, as interest in regenerative farming grows.
Though regenerative farming is not yet widely referenced in fashion advertising, the term is gaining traction as companies increasingly highlight sustainability in their operations. The ASA’s guidance aims to clarify how brands can responsibly communicate their regenerative farming efforts without misleading consumers.
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