DUBLIN – One of the world’s largest fast fashion retailers, Primark, has this week launched a new sustainability strategy which is focused on reducing waste, cutting supply chain carbon emissions, and improving the lives of garment workers.
The move sees Primark attempt to position itself alongside H&M as a ‘sustainable’ fast fashion brand, with a heavy focus on marketing and PR. However, many of its nine commitments fail to stand up to closer scrutiny, with the target of cutting carbon emissions in supply chains arguably being the only pledge of real substance.
This is Premium Content
Only user with Online and Print subscription can access this.
If you are a Free Subscriber, click here to upgrade.
If you already have Online or Print subscription Login To Unlock The Content!
