WASHINGTON – US apparel brands are shifting sourcing away from China amid fears that the two countries will remain locked in a trade-war which will continue indefinitely, and may even become the new norm. Rick Helfenbein, president and CEO of the American Apparel & Footwear Association, told Apparel Insider many US apparel brands and retailers are now actively diversifying their supply chains to other hubs, such as Vietnam, Bangladesh, Cambodia, and even East Africa. Our own research suggests a greater proportion of apparel production in China is now servicing the burgeoning domestic market.
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