CAMBRIDGE – A new study found that showing shoppers the “cost per wear” (CPW) of garments could nudge them towards higher quality, longer lasting clothing. The study found that when consumers were shown the CPW of garments, their purchasing preferences shifted from cheaper, lower-quality options toward higher-priced, longer-lasting ones.
This is Premium Content
Only user with Online and Print subscription can access this.
If you are a Free Subscriber, click here to upgrade.
If you already have Online or Print subscription Login To Unlock The Content!
