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GUANGZHOU – Chinese fast fashion brand Shen has launched a charm offensive at would-be ESG investors in its second annual sustainability report. In a section titled ESG Highlights, the business promotes its partnerships with Textile Exchange, Canopy Style, and Sustainable Apparel Coalition sister organisation, the Apparel Impact Institute (Aii), to which it has gifted US$7.6m to support its supply chain programmes.

The report appears designed to ease the fears of would-be investors, which are becoming increasingly sensitive around environmental, social and governance (ESG) issues. Shein is said to be eyeing an Initial Public Offering (IPO) at some point this year which will be vital to accelerating its aggressive global expansion plans.

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