HERZOGENAURACH – German sportswear giant Adidas says the sale of Yeezy inventory has boosted its cashflow and financial strength in the Second Quarter of 2023. The company reported sales of €400m (£344m) from Yeezy shoes between April and June this year.
Adidas cut ties with Kanya West, known as Ye, last year after the rapper and fashion designer made a series of anti-Semitic comments on social media.
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