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NEW YORK – Luxury US brand Ralph Lauren Corporation has announced it will dye 80 per cent of it cotton products using a new “zero wastewater” cotton dyeing system by 2025. The company’s new ‘Color on Demand’ solution draws on a range of technologies to recycle and reuse of all water from the dyeing process. The first products made using Color on Demand will go on sale later in 2021.

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