Primark tightens criteria in its circular guidelines

LONDON – Primark claims 5 per cent of clothing units sold in 2024/25 were ‘circular by design,’ 20 per cent of jersey and 8 per cent of denim. The fast fashion retailer says it has also now completed category-specific circular design guidelines for nine product areas, spanning denim, jersey, knitwear, nightwear, shirts, skirts, blouses, dresses and leisurewear.