LONDON – UK retailer M&S has announced it will begin selling clothes from 11 rival brands on its website this spring in an attempt to boost its online sales. The company said it aims to “turbocharge online growth” by adding clothing from brands such as Hobbs, Joules, Phase Eight and White Stuff from March.
M&S suffered its first loss in 94 years as a publicly-listed company last year as Covid hit shop sales. The company’s clothing arm has struggled to remain relevant in recent years amid the fast fashion onslaught from brands such as Primark and H&M as well as online-only competitors.
Opening up its online store might be seen by some analysts as a risky move given this is such a departure for the company. It might also be viewed as a last throw of the dice.
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