LONDON – UK retailer Marks & Spencer has bought the Jaeger fashion brand from administrators, in a deal which excludes the retailer’s 63 remaining stores. It is expected M&S will complete the purchase of Jaeger’s stock and other assets by the end of the month, the company said in a statement. The price it paid for the brand is said to be in the low millions of pounds, with PA News suggesting a figure of £5m.
Jaeger’s owner, Edinburgh Woollen Mill Group, fell into administration in November along with other chains including Peacocks. The group, controlled by entrepreneur Philip Day, fell into financial difficulty after the Covid-19 pandemic forced it to close its doors.
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