PARIS – Première Vision will fold its Made in France PV showcase into its two flagship Paris events from 2026. The strategic shift is aimed at giving French manufacturing a bigger stage with a broader international audience. The organiser said the dedicated “made in France” offer will be integrated into Première Vision Paris in February and Blossom Première Vision in June, replacing the stand-alone format.
The move is billed as a response to shifting market dynamics and a way to streamline the group’s events portfolio while keeping French know-how at the centre.
At Première Vision Paris, which in February 2026 will spotlight craftsmanship, the made-in-France pathway will be more visible through a curated visitor route and refreshed content. Organisers say this will deepen connections between creativity, innovation and local production.
At Blossom PV in June 2026, the show will open to luxury garment makers to forge tighter links between premium materials and high-end manufacturing.
“This evolution gives made-in-France a new dimension, at once strategic, business and inspirational,” said Florence Rousson, chair of Première Vision’s management board and managing director of GL events’ Fashion Division. “It reflects our desire to accompany the market’s transformations by placing French know-how at the heart of the Première Vision experience.” She says the change is a milestone in building an offer faithful to Première Vision’s DNA as a global platform for creative, sustainable and competitive fashion.
By situating domestic manufacturers inside PV’s largest gatherings, Première Vision expects increased visibility, a more diverse buyer mix and more bridges across product segments and markets. This is designed to translate into more deal-making and a clearer route for brands looking to near-shore or to integrate French expertise into premium and luxury collections.
Première Vision Paris will run 3–5 February 2026 at Paris Nord Villepinte, while Blossom PV will take place 3–4 June 2026 at the Carreau du Temple. The latter’s luxury focus makes it a natural host for high-end confection, supporting the organiser’s stated aim of aligning material innovation with best-in-class making.
