Levi’s exec bemoans anti-Chinese sentiment

SAN FRANCISCO – A Chinese-American board member of US denim brand Levi’s has hit out at anti-Asian sentiment which, she claims, has spread almost as quickly as the [Covid-19] virus itself across the globe.” Jenny Ming, LS&Co board member, claims the ramifications of early labelling of Covid-19 as the Chinese Virus or Wuhan Virus, as well as rhetoric used by the current US Administration, “continues to negatively reverberate throughout Asian communities here and abroad.”

The World Health Organization established guidelines for naming infectious diseases in 2015, aimed at discouraging names referring to specific places, people and professions to avoid stigmatizing a geographic area or a population.