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LONDON – The environmental impact of clothing can be cut by 75 per cent if we choose natural fibres, wash them less and wear them for longer, according to a new study, published in The International Journal of Life Cycle Assessment. The study, which focused on wool, found that while production, processing, and garment care can reduce impacts, the number of times a garment is worn and length of garment lifetime was found to be the most influential factor in determining overall impact.

“This indicated that consumers have the largest capacity to influence the sustainability of their woollen garments by maximising the active garment lifespan which will reduce overall impacts,” say the authors.

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