SPONSORED CONTENT – In order to address consumer desire for more colour variety in comfort apparel made with natural fibres, Hyosung has developed new Creora® Color+ elastane for natural blended materials, which it will introduce at Interfilière Connect taking place online September 2-30, 2020. The speciality elastane has been introduced for deeper, darker colours in stretch fabrics made with natural blends
Creora® Color+ has the same performance stretch characteristics as Hyosung’s flagship fibre, creora® Power Fit, with the added benefit of providing richer colours in natural and cellulose yarns – an attractive fibre blend for leading intimate, activewear and ready-to-wear brands.
“As regular elastane does not take color well, it is a challenge to achieve all-over, rich colour when dyeing it with natural fibres such as cotton, rayon, and modal,” said Simon Whitmarsh-Knight, Hyosung EMEA marketing director. “With new creora® Color+, brands can now offer consumers fashionable, colourful apparel made with natural fibres without ever having to worry about the dreaded grin-through.”
According to Hyosung, new creora® Color+ for natural fibres will be a valuable addition to its successful creora® Color+ for stretch fabrics made with nylon, a well-established yarn used in activewear for its ability to produce deep and exclusive colours without grin-through.