STOCKHOLM – H&M Group reported falling sales and flat financial performance in 2025, with net sales down 2.6 per cent to US$24.15bn from US$24.81bn. Sales were up 2 per cent in local currencies, but reported revenue was hit by currency effects. Operating profit rose to US$1.95bn from US$1.83bn and operating margin improved to 8.1 per cent from 7.4 per cent, pointing to some underlying improvement despite the weaker top line.
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On sustainability, 91 per cent of materials used in commercial products were recycled or sustainably sourced in 2025, including 32 per cent recycled materials. Renewable electricity accounted for 95 per cent of power used in H&M’s own operations.
The group finished the year with 4,101 stores worldwide, down by 152 year on year, and average employee numbers of 94,744. H&M said sales were affected by cautious consumer demand and currency headwinds, but pointed to store upgrades, digital improvements and supply chain progress as support for performance during the year.
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