STOCKHOLM – Swedish fast fashion giant H&M has announced it is launching its own second-hand fashion platform in Canada in a bid to expand its presence in the burgeoning resale market. The launch will be via a new platform called H&M Rewear and is described as a “one-stop digital customer to customer (C2C) resell destination.
The site will enable Canadian customers to buy and sell pre-loved fashion items. Any clothing from any brand can be added to the platform, not just H&M products.
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