STOCKHOLM – H&M reported a modest rise in sales for the second quarter of 2025, as the fashion giant faced rising costs and adverse currency movements. While underlying performance showed signs of resilience, profitability declined as margin pressures mounted.
For the period 1 March to 31 May 2025, sales in local currencies rose by 1 per cent compared with the same period last year. When adjusted for a 4 per cent reduction in store count, underlying sales increased by 3 per cent. However, a stronger Swedish krona weighed heavily on results, with net sales falling to SEK 56.7bn (€5.1bn), down from SEK 59.6bn last year.
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