H&M marks 20 years of collabs with Stella McCartney tie-up

STOCKHOLM – H&M has marked two decades of designer collaborations by reuniting with Stella McCartney for a new collection to launch in spring 2026.

The partnership comes almost exactly 20 years after McCartney’s first collection for the Swedish fast fashion giant in November 2005, which was only H&M’s second designer tie up at the time. The group’s first collaboration, with Karl Lagerfeld in 2004, helped set the template for a model H&M has repeated ever since with Versace, Balmain, Simone Rocha and others.

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