PARIS – French womenswear label Pimkie has formed a joint venture with Shein to make and sell Pimkie collections on the Chinese brand’s website. The company says it is targeting €100m in sales via this avenue by 2028, which its CEO Salih Halassi said would amount to about a third of its business.
Products are due to go live before year end with support on logistics, on demand production and order processing, opening access to roughly 160 countries.
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