AMSTERDAM — Fashion for Good has announced an official partnership with Stella McCartney, the leading global luxury lifestyle brand. A physical creation of a new collaboration between Stella McCartney and Fashion for Good will be on show at the Fashion for Good Experience from October 5. An interactive technology-driven museum, it features a dress that was designed by Stella McCartney and which has been dyed by Colorifix, using engineered microorganisms.
Colorfix is one of the innovative start-ups from batch 2 of the Fashion for Good-Plug and Play Accelerator Programme. It uses an innovative form of dyeing that dramatically reduces the environmental impact of the dyeing process which has traditionally consumes huge quantities of water, energy, and petrochemicals. A similar dress, also in collaboration with Colorifix, is already being showcased at the Victoria & Albert Museum as part of their Fashioned from Nature exhibition.
Stella McCartney said: “We are constantly exploring innovative ways to become more sustainable, joining Fashion for Good helps us on this journey. Together we can spark and scale the next generation of circular technologies and help change the fashion industry!”
A note from Fashion for Good said: “With the addition of Stella McCartney to its network, Fashion for Good gains a committed corporate partner and inspiring leader in the apparel industry. The connection and collaboration between Stella McCartney and Fashion for Good has been present for several months but now has become official. The partnership is a natural fit, since both organisations focus on embracing innovation and circular fashion principles.”
“It’s great to see Stella McCartney is actively embracing new technologies from innovators from our programmes. This dress is an exciting example of what good fashion looks like,” added the managing director of Fashion for Good, Katrin Ley.