AMSTERDAM – The doors have opened on a new museum which informs and inspires end consumers about the latest thinking in sustainable fashion. The new Fashion for Good experience in Amsterdam is an immersive, interactive museum fitted with smart technology which aims to “change the hearts and minds of the visitors by telling stories behind the clothes [they] wear.”
The museum is focused on sustainable, circular fashion innovation. Open all year round, visitors experience a personalised digital journey with an RFID-bracelet through which they can learn about the history of good fashion, discover sustainable products and explore fashion innovations of the future.
A key exhibit of the museum is the Innovation Lounge where visitors can discover more 50 innovators which look set to disrupt the fashion industry.
Katrin Ley, managing director of Fashion for Good said: “By elevating the work of our innovators, we show visitors that good fashion is not only possible, it is within our reach, and we demonstrate that Fashion for Good is the go-to-place for sustainable innovation in the fashion industry.”
The Fashion for Good Experience is supported by C&A Foundation and corporate partners adidas, C&A and PVH Corp.
The Fashion for Good Experience, at Rokin 102 in Amsterdam, is open seven days a week and is free of entry.