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AMSTERDAM – Fashion for Good has announced that 12 more sustainable fashion start-ups will join its accelerator programme which sees them gain access to finance and other support. They include companies producing bio based dyes, fibres made from banana and software developed specifically for closet management. The accelerator programme aims to help innovative technologies and business models with the “greatest potential to reshape the fashion industry for good.” This involves a twelve-week curriculum, including mentorship from corporate partners adidas, C&A, Galeries Lafayette, Kering, PVH Corp., Target and Zalando.

The twelve startups taking place in what is the fourth batch of the programme have been selected out of hundreds of applicants and come from all over the world.

The selected start-ups for the fourth edition of the Fashion for Good-Plug and Play Accelerator Programme are &Wider, Algalife, The Excess Materials Exchange (EME), GIBBON, Green Whisper, NOWNER, Reflaunt, reGAIN app, Save Your Wardrobe, Stuffstr, TrusTrace and The Vienna Textile Lab.

Fashion for Good was launched in 2017 and is supported by C&A Foundation as a founding partner. The Accelerator Programme is part of Fashion for Good’s Innovation Platform, which also includes a Scaling Programme and the Good Fashion Fund. The Fashion for Good-Plug and Play Accelerator is run in collaboration with Plug and Play and corporate partners adidas, C&A, Galeries Lafayette, Kering, PVH Corp., Target and Zalando.


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