Eileen Fisher lines back regenerative farming

BOULDER – US apparel brand, Eileen Fisher, will launch more than 40 styles in its upcoming fall and winter lines using wool which supports Argentinian ranchers who regenerate depleted grasslands through holistic farming methods. All products in the lines will have hashtags to boost consumer awareness of regenerative farming. The business will work with the Savory Institute’s Land to Market programme as part of its work in which it will aim to promote and support the regenerative production of raw materials and use Savory’s methodology, Ecological Outcome Verification (EOV). EOV measures the indicators of ecosystem functionality to evaluate the health of land and grazing systems that support the production of raw materials.