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AMSTDERDAM – The Dutch government has launched investigations into three sectors – including clothing – to check for misleading sustainability claims. It has written to more than 70 Dutch fashion retailers requesting they present their sustainability claims in a “clear, specific, accurate, and unambiguous manner” to avoid misleading consumers. And it has warned the businesses that if they continue to break marketing guidelines on these issues beyond mid-June, they may face fines and other penalties.

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