NEW YORK — Austrian sustainable fibre business, Lenzing Group, has announced a collaboration with Country Road, an iconic Australian lifestyle brand. This will see Country Road become the first major Australian retailer to introduce denim garments made from Tencel Lyocell fibres using Lenzing’s innovative Refibra technology. Refibra, the first cellulose fibre to include recycled material on a commercial scale, was launched last year.
Country Road’s top selling Sateen Jean will now be made from Tencel Lyocell using Refibra technology, with fabrics created by Spanish mill Tejidos Royo.
Says Darren Todd, managing director, Country Road: “We actively look to partner with manufacturers who are driving innovation in this space. Lenzing continues to demonstrate how we can reduce our ecological footprint and reassess waste as a resource.”
The Sateen Jean will be available online and at 80 store locations across Australia and New Zealand.
“Our partnership with Country Road is a key milestone to the development of the newly launched Tencel Lyocell fibers using Refibra technology, as well as a major step forward in sustainable fashion,” said Tricia Carey, global business development director of Denim, Lenzing Group.
The Refibra technology transforms cotton scraps collected from garment production and wood pulp from responsibly managed forests into new virgin Tencel Lyocell fibres. The fibres are produced via a closed-loop production process using bioenergy and can be used for fabric and garment production. Tencel Lyocell fibres produced by Refibra technology recently achieved the Recycled Claim Standard, which certifies that production processes in its entire supply chain having undergone proper steps to ensure integrity of the final product.