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COPENHAGEN – Copenhagen Fashion Week has announced it will go fur-free for the first time and will ban fur from all its participating brands and shows. It joins other key European fashion weeks such as Oslo, Amsterdam, and Helsinki which have also banned fur at their shows.

Most major fashion houses have now gone fur-free, including Kering‘s GucciAlexander McQueen and Balenciaga, as well as Moncler. Guiven other shows have also ditched fur some time ago, Copenhagen Fashion Week has been late to act on this issue.

Nonetheless, the move has been welcomed. Emily Wilson, Four Paws UK head of campaigns, said: The momentum with banning fur farming and in particular as a practice in fashion is a historic moment and a major turning point.

“We have repeatedly witnessed consumers voting with their wallets to demand that the brands they buy from support animal welfare, and as more and more ditch fur, it becomes clear that the message is being heard.”

Wilson added: Paris and Milan fashion are now standing out for all the wrong reasons as they have still not publicly announced to go fur-free. And whilst, London went fur-free in 2018, they have not yet made a commitment to be fur-free since then. These events must join the majority of the European shows in banning the promotion of this inhumane and unsustainable practice forever. 

Last year, Copenhagen Fashion Week was was targeted by animal rights activists from Anima International, Dyrenes Alliance, and PETA UK.

Protestors with skeletons painted on their face held out grave stone-shaped placards with slogans such as “I wouldn’t be caught dead in animal skin” and “Fur is dead”.

PETA UK has praised the event for its move to now ban fur. The charity’s European vice president Mimi Bekhechi said: “PETA and compassionate fashionistas everywhere are celebrating the news that Copenhagen Fashion Week will go fur-free.

“This move follows a consumer awakening brought about by PETA supporters internationally, who piled on the pressure, pointing out that Danish “high-welfare” fur is a cruel and unsustainable scam.”

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