EXCLUSIVE – This week saw arguably the most significant commercial breakthrough in global attempts to close the loop in fashion. An unnamed Asian viscose manufacturer has purchased a consignment of 22 tons of circular dissolving pulp which was produced using post-consumer and post-industrial cotton waste – without any virgin material added. It will be used to make virgin quality viscose staple fibre for retail fashion applications. Sources close to the deal have told Apparel Insider that – crucially – the price is in line with the current market price for high quality viscose grade pulp. “We’ve hit a price level that works well for both us and the customer long term,” they told us.