Spread the love

SINGAPORE – Chinese fast fashion brand Shein has launched a promotional video, featuring a guest contribution from environmental non-profit Canopy, as part of a renewed sustainability drive. The video features a rare interview with Shein co-founder, Maggie Gu, who claims Shein manages inventory levels to “prevent excess production,” and has built the business on a “lower waste business model.”

Making an appearance in the video is Amanda Carr, director of strategic initiatives at environmental non-profit, Canopy, which Shein joined last year. Canopy recently secured US$60m in funding from social initiative The Audacious Project to scale its work.

This is Premium Content


Only user with Online and Print subscription can access this.


If you are a Free Subscriber, click here to upgrade.



If you already have Online or Print subscription Login To Unlock The Content!


Spread the love

Designed and Maintained by Your IT Crew