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JYVÄSKYLÄ – A Finnish business which converts wood pulp directly into textiles without using harmful chemicals has announced a long-term partnership with Danish apparel retailer, Bestseller. The two will work together in a joint product development phase, investigating which commercial products in Bestseller’s range of brands are best suited to Spinnova’s wood-based fibre.

In Spinnova’s production process, pulp is converted directly into textile fibre without harmful chemicals, in a process based on mechanical treatment only, fibre suspension flows and rheology.

The wood pulp flows through a unique nozzle, where the fibres and fibrils rotate and align with the flow, creating a strong, elastic fibre network. The fibre is then spun and dried, suitable for spinning into yarn and then knitting or weaving into fabric elsewhere.

There are – it is claimed – no waste streams in this closed process, with the only side product being evaporated water, which is also recycled back into the process.

Having proof of concept from its pilot production line, Spinnova is now working towards commercial scaleup with a number of brand owners committed to long-term collaboration.

“Having great brand partners like Bestseller, with the expertise and resources to collaborate with an innovator like us, has been crucial to our material development. Bestseller has guided us in finding the right brands and prototype products in their portfolio that we could create with our material and perhaps introduce even before they are commercially available,” said Spinnova’s CEO and co-founder Janne Poranen.

“We’re extremely proud to announce this collaboration with Spinnova, which is a highly promising material innovator. As always, our aim is to change the fashion industry for the better. Bestseller is an early adopter of Spinnova’s revolutionary material, and we genuinely believe in their ambition of making a truly sustainable material, which can be turned into commercial products,” added Camilla Skjønning Jørgensen, sustainable materials and innovation manager in Bestseller.

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