LONDON – Better Cotton Initiative produce achieved record uptake in 2018. BCI retail and brand members sourced more than one million metric tonnes of Better Cotton in the year, an increase of 45 per cent on 2017, new figures show. At the end of 2018, retailer and brand member sourcing of Better Cotton accounted for 4 per cent of global cotton consumption. In the 2017-18 cotton season, Better Cotton is forecast to account for 19 per cent of global cotton production. BCI has set 2020 targets to reach and train 5 million cotton farmers and have Better Cotton account for 30 per cent of global cotton production.