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CALIFORNIA – Three major apparel retailers have joined a number of global companies that have suspended advertising on Facebook over the company’s alleged failure to address hate speech on the platform. Outdoor apparel and product retailers the North Face, outdoor clothing retailer REI, and US-brand Patagonia have pledged not to pay for advertising on Facebook platforms as part of the ‘Stop Hate for Profit’ campaign. The campaign was launched last week by advocacy groups including the Anti-Defamation League, the NAACP, and the Color Of Change.

The campaign is calling on advertisers to pressure the tech giant to adopt stricter policies against racist and hateful content on its platforms by suspending all spending on advertising with Facebook in July. Facebook makes US$70bn in annual advertising revenues. However, campaigners claim its platform is “amplifying the messages of white supremacists” and “permitting incitement to violence.”

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