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LONDON – German sportswear giant Adidas saw sales grow in China by 156 per cent over the first three months of 2021, despite a supposed boycott by domestic consumers of western fashion brands. The company also said it does not think there will be a major shift its supply chains amid ongoing political tension between China and the West.

Earlier this year, it was reported that Chinese consumers would begin boycotting western brands which had taken a stand against human rights atrocities in Xinjiang by no longer using cotton from the region in their products. However, as we reported at the time, agents working for the Chinese Government use technology to troll popular Chinese platforms such as Sina Weibo, WeChat Friend Circles, Baidu Tieba and are likely to have had a huge influence on sentiment around Xinjiang cotton turning sharply against Western brands (and may not reflect real life purchasing decisions).

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