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AMSTERDAM – Fast fashion giant Primark is being sued for greenwashing after a complaint was made to the Dutch Advertising Code Committee. The complaint claims Primark billboards in Dutch stores broke rules laid down in the Dutch Advertising Code (CDR) as well as the Dutch civil code relating to unfair commercial practices. The claims are being investigated and Primark, which has 18 stores in Holland, has been invited to submit a defence.

A key aspect of the complaint is that Primark’s billboards are misleading the public by not making clear that claims being made are “aspirational” rather than currently being achieved.

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