NORTH CAROLINA – Consumer awareness of microplastics is starting to influence apparel purchasing intent, according to new research from Cotton Incorporated.
The organisation said 41 per cent of US consumers are now aware of microplastics pollution, up from 17 per cent in 2017. It said this rising awareness is increasingly being connected to clothing and fibre choice.
This is Premium Content
Only user with Online and Print subscription can access this.
If you are a Free Subscriber, click here to upgrade.
If you already have Online or Print subscription Login To Unlock The Content!
