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    News / EU passport framework raises data demands on brands

    EU passport framework raises data demands on brands

    • Staff Writer
    • March 24, 2026

    BRUSSELS – Fashion brands will need to identify what product data they hold, decide what can be shared across the value chain and prepare to justify why that information is accurate, usable and fit for compliance. This is the key takeaway from the newly published European Commission methodology for Digital Product Passports.

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