NEW YORK – Shein lost ground in the United States apparel retail market in 2025, with sales falling for the first time in five years.
Data from Euromonitor International shows Shein’s US apparel sales value declined 4.5 per cent in 2025, while its market share slipped to 1.7 per cent from 1.8 per cent in 2024. It was the first market share decline for the brand in the US since 2021.
This is Premium Content
Only user with Online and Print subscription can access this.
If you are a Free Subscriber, click here to upgrade.
If you already have Online or Print subscription Login To Unlock The Content!
