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LONDON – Xeros Technology has partnered with IFB Industries, India’s largest domestic and commercial washing machine manufacturer, to launch a washing machine which reduces the environmental impact of clothes laundering using Xeros’ tech innovations.

IFB will launch the 11kg domestic washing machines in its Indian retail stores in December 2022, following the successful launch of a 38kg Xeros commercial machine in 2021. The 11kg machine incorporates Xeros’ Care technology and is designed for use in large domestic households as well as small commercial operations. It is claimed the machine uses up to 50 per cent less water and 25 per cent less chemicals than a conventional machine, and also reduces time by up to 25 per cent.

The launch of the machine complements ongoing preparation for field trials in January 2023 of a new 9kg domestic washing machine designed for mass market adoption. IFB is expected to install trial machines in homes in India early in the new year and will then proceed with a nationwide launch in Q1 2023, subject to the field trials being successful.

The Xeros technology uses a combination of patented XDrum and XOrb technology and can be integrated at any scale to enhance domestic and commercial washing machines.

Using polymer spheres, XOrbs, allows for a reduction of water, chemistry, and energy, with the benefit of more gentle mechanical action to improve wash performance and better care for fabrics. The XOrbs are released through a closed-loop system, complimenting wash programmes to reduce the impact of laundry. At the end of the cycle, the XDrum collects the XOrbs back into the storage system.

“We are proud to continue our partnership with IFB, a company that shares our values to reduce the impact of clothing on the planet,” said Neil Austin, CEO of Xeros.

“The imminent launch of the 11kg washing machine will enable consumers to use our proprietary technology in their home for the first time. This is an exciting milestone for Xeros as we continue to accelerate the adoption of our technology and help minimise water impact of clothes washing.”

Further developments from the Xeros and IFB partnership in both the domestic and commercial laundry markets are expected to be announced in 2023.


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