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GREENSBORO – US denim business, Wrangler, has committed to doubling its use of sustainably farmed cotton over the next year after producing a report highlighting the environmental benefits of sustainable cotton farmimg techniques. The practices of conservation tillage, cover crops and crop rotation result in the removal of three times the amount of greenhouse gas emissions from the atmosphere as conventional farming methods, according to the research.

The report, ‘Seeding Soil’s Potential,’ summarises the findings of more than 45 scientific papers and reviews produced by academic, government and industry researchers. Wrangler’s soil health advisors that reviewed and validated the findings in the report include USDA’s Natural Resources Conservation Service (NRCS), The Nature Conservancy, and the Soil Health Institute.

“Wrangler believes that our supply chain does not begin with fabric or cotton. It begins with soil and the land itself,” said Roian Atwood, director of sustainability for Wrangler. “Preserving and enhancing the health of soil is critical and necessary to the preservation of America’s denim heritage and future generations of people who work the land. That’s why we’re committed to doubling our use of sustainably-farmed cotton over the next year.”

In the US cotton is grown on approximately 12.5 million acres stretching from the Southeast to the Southwest. Cotton cultivation practices can disturb and degrade the soil with tillage, bare soil surfaces, chemical inputs, and continuous monoculture crop production. Last year, Wrangler introduced its soil health pilot programme to bolster the supply of sustainable cotton, championing growers who are leading the way and encouraging wider adoption of responsible farming practices. Today, the programme includes five cotton producers representing farms in Halls, Tennessee; Athens, Alabama; Albany, Georgia; Conway, North Carolina; and Big Spring, Texas.

“I’m grateful Wrangler has taken up this cause, because the potential to transform agricultural lands with soil health practices is tremendous,” said Wayne Honeycutt, president and CEO of the Soil Health Institute. “If farmers adopt these practices globally, we’ll have much greater resiliency in our food and fiber production. We’ll also have cleaner water and air, and we can draw carbon out of the air to regenerate our soils for current and future generations.”

“We’ve experienced the benefits of combining these three practices,” said Eugene Pugh, the program partner and cotton farmer in Tennessee. “It’s allowing us to decrease our inputs while maintaining, and even improving, yield. And at the same time, our soil is improving with each passing season. That feels really good.”


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