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PARIS – Pre-loved fashion business, Vestiaire Collective, has announced it is banning fast fashion brands from its marketplace starting this week. The move will see the company ban the likes of Shein and Boohoo from its site in a bid to counter promotional Black Friday deals.

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In a statement, it said: “Fast fashion is the industry’s biggest challenge. In the past 15 years, global clothing production has doubled. We’re buying more low quality items than ever before, but we’re using them 40 per cent less. At Vestiaire Collective, we don’t want to be part of an outdated, exploitative system. By saying no to fast fashion and choosing second-hand instead, our community are already changing the fashion industry for the better.”

Vestiaire pointed to evidence that 3 out of 5 fast fashion items end up in landfill. It added: “Over 15 million fashion items arrive at the Kantamanto market in Ghana every week. 40 per cent of these items leave the market as waste, causing environmental devastation. In October 2022, The Or Foundation hosted a team of Vestiaire Collective employees in Kantamanto, and we’ve joined forces to fight fashion’s biggest challenges through circularity.”

Vestiaire said that to ensure the ban doesn’t push the responsibility of fast fashion waste onto Kantamanto, it is taking two further actions. The first is to lobby, with The Or, for legislation around Extended Producer Responsibility at governmental level. The second is to, “find practical solutions for the fast fashion items our community already owns, including recycling, upcycling, and constructive donation strategies. The target is to be 100 per cent free of fast fashion by Better Friday 2024.”

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