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    News / US study makes eco case for customised clothing

    US study makes eco case for customised clothing

    • Brett Mathews
    • September 26, 2023
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    PENNSYLVANIA – Researchers from US’ Penn State College of Business found consumers are willing to pay more for customisable clothing and are likely to keep these items for longer – in theory reducing the fashion industry’s environmental impact.

    The findings, published in the Journal of Operations Management, suggest clothing companies that adopt a mass customization model could remain profitable while decreasing the fashion industry’s environmental impacts.

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