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SPONSORED CONTENT – As China’s economy firmly bounces back and the country’s trade fairs are back in full swing, the textile market is moving full steam ahead on a fast track of recovery, along with an apparent increased demand for sustainable and green products.

Over the past year, Intertextile Apparel has continued to connect the industry with the Spring Edition in March welcoming nearly 2,600 exhibitors from 17 countries and regions, along with 80,553 buyers. The fair’s All About Sustainability and Functional Lab zones in particular remain as popular as ever, with sustainability and innovation at the forefront of many Chinese buyers’ minds. What’s more, whilst many businesses have been restricted by travel limitations, Intertextile has introduced hybrid and online solutions to enable participation for overseas companies.

Messe Frankfurt spoke with fairgoers at Intertextile Apparel’s Spring Edition about their experiences and thoughts on sustainable trends/

Mr Yonghui Zheng, manager, Shanghai IRIS Garment Accessories: “Our products are made with eco-friendly materials and are biodegradable which meets the biggest sourcing needs in China. Major brands here are becoming more aware of environmental protection and the demand is higher than in previous years. I think the demand for sustainable products in China will become even greater in the future.”

Ms Claire Zhou, senior purchasing specialist, Ellassay Fashion: “As the whole world is paying more attention to environmental protection, our company is focusing on sustainably developed products. In fact, our company’s chairman raised a very important sustainable development goal this year and we even hired a world renowned sustainable development consultant.”

Ms Karen Du, managing director of R.I.S.E. Sustainable Fashion Lab (forum speaker): “At this edition, it is clear that the suppliers have become more and more ‘green’, which is great. When the pandemic first broke out, people speculated about whether there would be retaliatory consumption afterwards, but this didn’t happen. Consumers are reflecting on their relationship with the environment, which is key for the promotion of sustainable fashion. There was a full house at the forum which I think reflects the Chinese market’s attention towards sustainable issues.”

Ms May Wu, fabric purchaser, CPAX Ltd: “Despite travel restrictions, there are still suppliers from Korea, Japan, the UK and other regions present. Through the fair’s Hybrid Showcase display area, I even discovered a high-quality supplier and I’m interested in their sustainable fabrics. I’ve noticed that more suppliers are investing in eco-friendly products and this is bound to be a future direction for China’s market.”

Ms Yi Zhao, associate professor, Donghua University: “The pandemic has changed our way of thinking and we now have a deeper consideration for the environment. More people are now supporting sustainable fashion, and if buyers want to use sustainable materials, they will require their upstream suppliers to be more ‘green’ in the industrial process.”

Intertextile’s curated product zones connect you with your target buyers in the Chinese market.

Find the right zone to match your target audience including All About Sustainability, Functional Lab, SalonEurope, Beyond Denim, Digital Printing Zone, Accessories Vision and more.

How can you showcase your sustainable products at the industry’s leading trade fair this August?

There are several ways for you to join Intertextile Apparel’s Autumn Edition including in-person, hybrid and online solutions:

  • Exhibit at the fair in-person with a dedicated booth
  • Have your Chinese representatives or branch office attend the fair in-person to manage your onsite booth
  • Join the fair with our Hybrid Exhibition package – showcase your products onsite and interact with buyers via our online platforms
  • Not sure what’s right for you? Contact us to discuss your options:

Maggie.tse@hongkong.messefrankfurt.com

www.intertextileapparel.com

What’s included in the Hybrid Exhibition Package?

  • Onsite booth to display your products along with AV equipment
  • Access to Connect PLUS and the fair app for business matching
  • Instant messenger and product enquiry services

Intertextile Shanghai Apparel Fabrics – Autumn Edition will be held concurrently alongside Intertextile Shanghai Home Textiles – Autumn Edition, Yarn Expo Autumn, CHIC and PH Value, providing a one-stop sourcing platform for the entire industry, under one roof.


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