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VIENNA – Better Cotton could be grown in Egypt for the first time after the launch of a new pilot in the North African country. The United Nations Industrial Development Organisation (UNIDO) has launched the multi-stakeholder project to train cotton farmers on the Better Cotton Initiative’s holistic approach to cotton production. The pilot is said to be part of a renewed drive in the country to increase sustainability and improve conditions for Egyptian cotton producers. Once the pilot is complete, and in coordination with relevant Egyptian governmental entities and private sector stakeholders, UNIDO and BCI will explore the possibility of supporting the start-up of a direct BCI programme in Egypt.

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